Best SEO Tools for Search Engine Optimization
SEO tools are the keys to getting success in the race of search engine optimization. This process of SEO will start from searching, tweaking, evaluating and then refining. It will be nearly impossible to rank in search engines without using these tools.
SEO tool is like a map while you are driving in a new city. Without this map, you will get stuck in the middle and apparently, you will ask for some help and it will be quite difficult to reach a particular destination.
Similarly, the journey of SEO will be more fruitful if you have some goals and tools to reach your end target. We will overview a few of these tools that fall under a variety of categories.
When we are talking about search engine optimization to rank our pages rank high in the search engine result pages, we are mainly concerned with following four areas:
- Content on your site
- The Structure of your site
- Offsite factors related to site
- Competitive research
1.Content on Your Site:
Among the audio, video, images, and other data type only the text is what Google loves to understand your website that what it is all about. People all the time search in the search engine and based on your content; Google will search you depending on their query.
So to better rank in the search result, your content needs to be descriptive, correctly styled and formatted so that Google will quickly understand what site is all about.
2.The Structure of Your Site:
The structure of your site must be easily understandable by the search engine. So that when the crawler crawls your pages, the may index and get all of your pages easily.
Your site must be user and mobile friendly otherwise if there are issues in the structure of your site, then your site will be difficult for usability and accessibility. As a result, Google will de-rank your site in the search engine results.
3.Offsite Factors Related to Site:
Offsite factors mainly focus on the backlinks you are having from other websites around the world. The more people talk about you and links to you, and it will be better for your ranking.
For example, if you are a travel website and other reputable travel site links to you, Google understand you are legitimate, and Google will know you better depending upon who links to you.
Finally, you must know who your competitor is? You will not be happy that your competitor ranks high in the search engine before you.
You have to evaluate some factors about your competitor, that why they are better than you. Are they using some shortcuts, or they use some better plans, are they having a good description of the destination? So you have to find these factors and find the weakness of your competitor.
So after talking the above key areas, let’s speak of some best SEO tools that will help us to optimize our pages in the areas as mentioned earlier.
The Google search console is one of the most important tools you can have in your SEO toolkit.
Google search console is an amazing service that helps you review how your site is doing within Google search. It gives you the detailed overview of the site and how Google sees your website, both the good and bad so that you can make further improvements.
The search console tool allows you to see the crawlers, remove content that you don’t want to see in the search result and to identify if there is any spam on your site, you can look how your site is doing in search engine results and what sites are linking to you.
With all this data you will have the ability to improve the experience both for users and work to improve your SEO.
Google PageSpeed tool help you to evaluate the performance of your site as it relates to technical structure and usability.
This tool work by measuring the performance of a page for mobile and desktop devices.
It works by crawling a URL you provide twice. The first time it crawls to configure and interpret the results as of how would your site appear on a mobile device and the second fetch show the result about things seem to a desktop user.
At this point, PageSpeed is going to output a score. The score ranges from 0 to 100. The closest to 100 the better.
Screamingfrog SEO Spider is a tool that will run on your PC, Linux or MAC and crawl your site just as a search engine would.
The program will fetch all your site elements and then organizes the information in easy to understand tabs and reports.
This allows you to identify common SEO issues, evaluate site changes and perform a relatively comprehensive audit without the need to view every page on your site manually. Screamingfrog will gather everything from your URL, page titles, meta descriptions, heading, images and so on. It will also check your redirects and help you built sitemaps and investigate problems with your rebots.txt file. This tool will crawl 500 pages for free, the professional edition includes unlimited crawls and unlocks advanced features.
A significant portion of SEO is choosing the right keywords to organize your site around. Once you have an AdWords account, then you can use Google keyword planner tool for free. This tool will help you in keyword research and make you understand what people are searching for.
Google keyword planner will help you to find a keyword. The keyword planner will show you the detail report about the search volume, the average monthly searches and the competition on that keyword. You can see the more long tail version of the keyword also. This way You can easily use the information to build your content in a more optimized way.
SEMrush is a premium web application that allows you to analyze a massive amount of SEO data related to your site and your competitors.
This will pull up an overview report of any URL that you enter. You will get all kinds of information. You can look top keywords of a site for what they are rank for based on search volume and current position, the ads they have been running on Google, the backlinks, anchors, referring domains and so on and so forth.
All the SEO tools that we have an overview over here and lots other out there will help you in the journey of search engine optimization. SEO tools will help you to identify the problems, improve your web pages further and will help you in ranking your pages in the search engines results.