How to Use Target Keyword in Your Blog Article
Do you know how search engines know about your keywords?
The search engines crawl your website looking for repeated words, phrases and related words. These keywords tell the search engines into what topics the site is about, and the search engines algorithms confirm it.
If you don’t use relevant keywords in your content then, your pages can’t be indexed properly and won’t rank in search engine results pages.
The keywords that you used matters a lot. Many people do their research to choose proper keywords, but they fail to use the target keyword in the right places. If the count of keywords that you want to rank for is too low then, the search engines con not understand easily, that what the content is all about but also keep in mind too many repetitions of keyword will also tell the search engines that you are a spammer.
It is very important to make sure that you know how to use keywords in your content correctly so that your blog articles have a better chance of being found, indexed and ranked.
Here in this blog post, I am going to tell you about the best places to include your target keywords in your blog articles for better search engine ranking results.
Use Your Target Keyword in Title:
To make your blog post to be indexed and ranked in the search engine result pages, it is good to make use of the target keywords in the title of your articles.
If possible, it is good to use the target keyword at the beginning of the title but if not you can also use it anywhere in the title of the article.
Keep your title neither too short neither too long. The recommended character length for the article title is 70 characters up to maximum.
Use Your Target Keyword in Meta Description:
Meta description is an excerpt of your blog article. It is like a short trailer of what content is in the blog post. This meta description is also displayed in the search engine result pages.
It is best practice to make use of your target keywords no more than twice in the first 160 characters of your meta description.
Use Your Target Keyword Within the First Paragraph:
For better ranking in search engines, it is important to make use of the keyword in the first 200 words.
This is important for SEO of your web pages to use the keyword in the first paragraph. Most of the user when visiting your site, go through the first paragraph of your site. So it is good to make your targeted keywords in highlighted so that they must be more visible to the readers.
Use Your Target Keyword in Body Content:
To achieve better SEO result, it is important to have a fair usage of keywords in the body content. But keep in mind that you should not stuff keywords. You have to take good care of the density of keyword in the body content of the blog post.
It is best practice to have keyword density between up to 2.5% at maximum for better SEO.
Include keywords occasionally and evenly throughout your body copy. Don’t use keywords where they won’t sound natural.
Use Your Target Keyword in Heading Tags:
It’s really important to include heading tags in your blog content. Because if your article doesn’t have any H1, H2 and so on, the content will look a deep sea of text. This will have a bad impact on eyes as well.
For SEO it is recommended to use keywords in heading tags. Using keywords in heading tags put more emphasis on the meaning and importance of keywords.
The major benefits of using heading tags are to inform search engines about the topics in the blog post and also this makes it easy for the readers by dividing the content into sections using these tags.
So make sure to use heading in your blog content and if possible try to make use of keywords in the heading tags for better ranking and indexing.
Use Your Target Keyword in Anchor Text:
Anchor text plays an important role in keeping the audience engaged in your site. When a keyword is used as an anchor text in blog content, then it tells the readers that there is, even more, information related to the keyword.
You can make the keyword to link to your relevant content inside your blog or can also link it to some external trusted site. Doing so will help to place added emphasis on the keyword and the relevancy it has to the content.
Use Your Target Keyword in Alt-tags:
As images worth than thousand words. They add much to the blog content and look great to eyes as well.
You have to keep one thing in mind that search engines can’t understand images and other media type. They can read only text.
So to use a relevant image in blog content with a relevant keyword in Alt Tag help search engines to easily understand what the image is about. These keywords as alt tag make images to be shown when some one searches.
So it is good practice to use the keywords in alt tag but keep the relevancy in mind for better SEO results.
Use Your Target Keyword in URL:
To make search engines to know about your content and indexed them as well, it is good to use target keyword in the URL.
Always make your permalink structure to be user and search engine friendly. Also, keep in mind not to use Stop words in Permalink because search engine ignores these stop words.
The recommended permalink structure is to have site name and the permalink to the blog article. Try to use the keyword in the URL and remove stop words if there are any.
To get a high ranking position in the search engine result page is to make use of right keyword at the right place.
We can not ignore the importance of keywords. Stay away from keyword stuffing and don’t use irrelevant keywords in your blog content.
If you make use of the keywords in the place mentioned above, you will definitely see positive SEO results.