keyword Research Choosing The Right Keywords for Site Ranking
Before doing keyword research to optimize your website, you need to know what you are optimizing for. Finding the right keyword to focus your SEO efforts can be challenging. But fortunately, there is a lot of data out there and structured approach that we can use for our keyword research.
Why You Need a Keyword Research Plan?
First of all, we all must know what a keyword is?
A Keyword is a search term people enter into the search engine.
The search engine like Google and Bing will show the most relevant result to you based upon the search query and everything they know about you and all the content on the internet. As people all over the world are typing all kind of keywords in every second of every hour of every day. So it’s important to understand what they are typing in, so we that may optimize our pages to be in the search result of those terms.
Formal keyword research is the foundation of SEO that helps you understand what people are typing in the search engine, how frequently they do it, how relevant those terms are to your business objectives, and how competitive those terms will be to try to rank for.
For Example, you sell cars, and you might think that the keyword car is something you want to rank for, but after doing some keyword research, you probably find that won’t make your list why?
Maybe that word in the search engine is typed with very high frequency, think of its relevance?. How many people would type word car in the search engine, They might be looking for a toy car, or place to repair a car or rental cars, any of hundreds of thing that have actually nothing to do with buying a car, and also think of the people that are trying to rank high in the search engine for the keyword car, this is a highly competitive term.
On the other hand, searching for buy used 2015 Toyota Camry Sedan may not search a lot, but it’s extremely relevant and not that competitive also. A keyword like this would make your page to rank high in the search engine.
Now we learn something about keyword and keyword research its time to talk about planning.
An effective keyword research involves sound and structural approach that would lead to the discovery of keywords that you can use in the content of your website.
Ultimately a keyword research plan will give you the data you need to make the decision about that which keyword would make you the biggest bang for your buck and likely to be more relevant and profitable for your business. As with billions of search queries are made each month it’s important to understand the goal of keyword research process, what we are looking for and how we collect and analyze that data to make the decision on our website.
How to Research Keywords:
Everyone will have developed their approach process for doing keyword research, and you ultimately have to find something that’s work for you. But the most important part of keyword research is to forget about you and your business and put yourself in the shoes of potential customers. The process typically begins with:
First, you have to answer some fundamental questions. This stage is critical from an organization perspective because it will force you to look at different areas of your business.
Start with answering what services do you offer?
Be as comprehensive as possible and list out as many keyword and phrases as you can but make sure you do it from the customer perspective. After getting the keyword list look at the demands and search volume for those keywords.
2.Evaluate Search Volume:
As you will get the result of thousands and thousands of words that are typing every month. But there are a whole lot more that are not typed nearly as often. These might be the more descriptive keyword or less common variations but the important thing to note that these are known as long tail keywords.
Long tail keywords in SEO are incredibly useful. They let us go after a much larger amount of less competitive keyword to be extremely relevant to our business objective, but on individually there is not a lot of search volume for each term, but they each do have some search volume.
For Example, if I would be selling iPhone cases, I would look for a term iPhone case i.e. a keyword that searches a lot but extremely competitive, and it’s probably would be difficult to rank for. But I might look more long tail keyword like blue iPhone cases. It would be extremely relevant less competitive and easy to rank for. But here is the important part that you might be able to find thousand of this long tail keyword like red iPhone cases, green iPhone cases, etc. that together have the potential to get you more traffic than iPhone cases would rank you from the start.
3.Categorized By Keywords:
The process of adding topics and theme to your keyword is known as keyword categorization.
Back to the iPhone cases example, we can categorize the iPhone cases based on the model, brand, color, etc.
There is no right or wrong way to do this, only the way that works for you and allow you to manage these groups of keywords as you optimize for them.
Using Keyword Research Tools to Collect Data:
Let’s dig some keyword tools that will help us to collect the keywords. There are more tools out there, but the most used tool is Google keyword planner tool because not only this tool provides a good measure of search volume but an improvement on keyword suggestions has made it a more favorable keyword research tool in the SEO community and the best part about it is that it is free. While you don’t need to be AdWords advertiser to use this tool but if you do have an AdWords account, you will get all the access of bells and whistle of keyword tool.
Understanding Keyword Attributes:
There is an enormous amount of data available to us about the keyword people are typing in the search engine, and it’s important to evaluate different attribute of a keyword before we decide whether we want to target one with SEO strategy.
There are three things you need to consider when choosing a keyword:
- Search volume
The first thing you need to do when deciding whether a keyword is relevant to your business is to ask yourself one simple question.
Does this keyword accurately reflect the nature of the product and services you offer? If so you nailed it.
The no.1 objective of a search engine is to find and deliver the most relevant content to its user for a given search term.
The number of searches per month for a particular keyword.
The number of websites or pages competing for a particular keyword or search term.
like Google keyword search, SEOMOZ can be a good source for keyword competition data.
Keyword distribution is the process of assigning the keyword to specific pages on your website. This is a major step in the content creation process and results in content on the page being aligned and relevant to the keyword you are targeting on that page.
You can’t have an optimized page unless you know what keyword you are optimizing it for.
Ongoing Keyword Evaluation:
Ongoing keyword evaluation is critical to the long-term success of your SEO efforts. And it’s the last step of keyword research cycle. If some keyword doesn’t bring any traffic to your site, then swap them with some new keywords.
Keyword research is a continuous process it has to be maintained over the long term. This industry is constantly changing, and the way people using a search engine is evolving too. So adapt keyword, test keyword, and re-test keyword regularly.
Also, Read How to Use Keywords in Your Blog Articles.
Keyword research is the key to get rank high in the search engine result. Making the right decision for the right keyword is the key to success. Go through the process discussed above in selecting the appropriate keyword for your business. Write SEO content and make use of SEO tools for optimization. Let your competitor search for the keyword car and let you group all the long tail keywords like buy used 2015 Toyota Camry Sedan, buy black used 2015 Toyota Camry Sedan, buy red used 2015 Toyota Camry Sedan, etc. that together will bring the traffic to make your website rank high in the search engine.