Understanding Important Key Terms In Google Analytics
Google Analytics is a valuable tool that Google provides to its users to analyze site traffic and track visitors. It helps you to know how visitors reach to your site, are they new visitors or returning, which browsers are they using, from which location they belong to, and what devices an individual is using to visit your site.
There is lots more info on Google Analytics to view, but it’s also important to understand the key terminologies in Google Analytics to understand every thing better.
Here are some of the key terms that I am trying to make you understand so that you can know Google Analytics better and get most from it along the journey.
This is the process of assigning credit for sale and conversions to touch points in those conversion paths.
The rules that define how to assign credit for sale and conversion to each point in the user journey.
There are different types of the model say Last click attribution or First click attribution.
Last click attribution would assign a 100% credit to the final touch point before a user purchase.
Say a user went to Google, look for your site, find a blog, click on the blog, read another article and then click on the link to your site. There were many steps in that path and with last click attribution, a 100% credit goes to that final click.
First click attribution assigns a 100% credit to the touch point that started that conversion path.
This is a completed activity that you deem relevant to your business goal.
You might measure a conversion when someone signup for a news letter which will be a goal conversion or make some purchase on your site so an e-commerce conversion.
As you start to interact with data in Google Analytics, you will come across definition specific to how Google organizes your data.
This is a descriptive attribute or characteristics of a piece of data.
Browser, landing page and campaign are all examples of default dimension in Google Analytics.
A geographic location having dimension as city name or state is Another example of Dimension.
Google Analytics also gives you to track an event, and this is a type of hit use to track user interaction with content.
You might track downloads, mobile ads click, once someone plays a video or download a pdf.
Goal is a configuration setting that allows you track discrete valuable actions and their values happening on your site.
Goals enable you to measure, how will you are fulfilling your business objectives. You can set up individual goals to track discrete actions like getting people to visit five pages of your site or some who spend at least some amount on your products.
Every time a user completes a goal a conversion is logged into your Google Analytics account.
This is an interaction that results in data being sent to Google Analytics.
Some of the examples of Hit are page tracking, event tracking, and e-commerce tracking.
Each time a tracking code is triggered by a user that data is packed into a hit and sent to Google servers.
An individual element of a dimension that can be measured as sum or ratio.
For example, The metric of the country dimension is the number of cities it has.
It is an instance of a page being loaded or reloaded in a browser.
This is a metric to find a total number of pages viewed. One unique user can contribute multiple pageviews.
This is the number of pages viewed all the time by an individual session as a single event.
So if a page views one or many time in their visit, the unique pageviews will be recorded as just one.
This is the page where users begin their visit to your site. Simply how they land on your site
Those visitors who visit a certain site for the first time are called new visitors. Google Analytics detects a visitor as a new from the browser cookie. If Google Analytics didn’t identify any set cookie, then Google Analytics set a cookie for the future use.
Returning visitors are those visitors who have made at least one visit to at least one page to a site previously.
Google Analytics recognizes a visitor as returning if they detect cookie for that visitor and if not then Google Analytics consider them as a new visitor.
This is a subset of sessions or users that share common attributes.
Segment allows you to isolate and analyze a group of sessions for better analysis.
You might segment your data by marketing channel so you can see which channel is responsible for the increase in the purchase or you might segment your data by Geographic region to see what part of the country or the world are improving your performance.
Drilling down to look at your data helps you understand what causes a change in all of the data.
A session is the amount of time a user is active on your site.
By default, if a user is active for 30 minutes or more, any future activities are attributed to new sessions. Also, they will be flag as repeat visitors.
Users leave your site and return in 30 minutes are counted as part of the original session.
The source is the origin of traffic such as search engines, e.g., Google or a particular domain name such as mysite.com.
The Medium is the general category of that source, e.g., organic search, social, cost per click or referral.
The Source/Medium you will see together quite frequently is the dimension that combines the two.
Bounce rate is the percentage of numbers of visits when users leave your website after viewing one page regardless of how they reached to your site and for how long they stay on that page.
It is recommended to have low bounce rate by engaging the visitors on your blog. For Ideal websites, the bounce rate is between 30% and 50%.
Understanding Google Analytics key terms are essential to figuring out activities and reports better. This helps you to easily track each and everything, improve your site performance further, and remove any deficiency if found any.
You can also learn How to Setup Google Analytics for WordPress Site by clicking on the link.
Comment below if there are still terms in Google Analytics that are still not clear.