How to Write SEO Article that Rank High in Search Engines
Writing a search engine optimized article needs some research, study to get some knowledge about a topic and some homework to see what other people are writing about the topic you choose.
After all that done, you have to follow the below SEO best practices to produce unique content and make it attractive enough to make readers take an interest, read your article and get something new from the article.
Choosing Topic and Doing Keyword Research:
You have to select a topic by keeping the target audience in your mind that who search and get benefit from your article. Always choose a topic after much research and study. Make sure for topics that have good search volume.
After choosing an attractive topic for your article, you have to do some keyword research. While doing keyword research make a list of the keywords that are relevant to your article, having a good search volume and low competition. I will suggest that don’t go after high competitive keywords because that will be difficult to rank for rather make a list of some long-tail keywords to that combination will have a great impact on high traffic.
Let suppose you are writing an article or blog post regarding weight loss. You will think that weight loss will be a great keyword to rank for, but this is a very broad keyword. Ranking for such high competitive keyword will be difficult enough. Rather select and use more long-tail keywords like men weight loss, women weight loss, teenage weight loss, weight loss after 45-year age and so on. These long-tail keywords will mean a lot and help you to rank high in search engines results.
Select User and SEO Friendly Title:
After choosing a topic for the article to write on and making a list of keyword to use. The next step is to select a title that is both SEO and user-friendly. The title is the first thing that attracts readers and visitors to the article. So your title has neither to be too short and nor too long to increase from the viewable limit and easy for search engine and readers to read.
The title must contain the keyword you have listed for your article. It is good practice to have the chosen keyword at the beginning of the title.
For example, if you are writing an article on the tips for weight loss and you selected the keyword men weight loss then it is better to have a title like:
Men weight loss tips to look smart and charming
rather than to choose a title like:
Tips for men weight loss to look smart and charming
Writing Meta Description for The Article:
A Meta description is vital for your blog post and article to rank high in the search results. It is like the trailer for the movie. The more exciting and attractive the trailer would be the more people will watch the movie.
The meta-descriptive has to be precise, not too long, descriptive and self-explanatory and contain the target keyword that you selected in the keyword research. This way the readers go through the description in the search results and get an idea, what the blog article would be about and how informative it would be to read it.
Use SEO URLs for The Articles:
The best SEO general practice is that the slug or URL of the blog post must be not too long and neither it should not contains any stop words. The reason is that search engine ignores stop words and if your URL contains stop words it will affect your search engine ranking.
Let suppose you are writing a blog post on Tips for Weight Loss to Look Smart than
a URL like http://www.sitename.com/tips-for-weight-loss-to-look-smart
would be not good enough for search engine because it contains the stop works for and to.
Rather, and SEO URL would be like http://www.sitename.com/wieght-loss-tips
Use of Internal and External Links:
The best way to keep your site readers engage in your blog or site is the use of links. A link is a path that leads to some destination. A link is usually a text, a word phrase or an image.
Similarly, internal links are those links that when readers click on a link and take them to another blog post or article on the same blog.
while external links are those links that when a user click a link and take the readers to another page or blog post to another website or blog.
It is the best recommendation to use internal and external links to increase your page view and reduce your bounce rate and thus you can get some good SEO results for your article to rank.
Making The Article Readable by Using Headings and Paragraph:
If your blog article looks like a deep sea of words having no heading, sub-headings and much paragraph, it will have a very bad impression on the reader’s eyes and mind.
Divide your blog post into headings and sub-headings. Start the blog heading in a hierarchal fashion like first use H1 heading then H2, H3 and so on. For best SEO results it is recommended to use the keywords in the heading that you selected to rank for.
Likewise, for search engine optimization it is good to make use of keywords in the right first paragraph of your blog article because by default search engine serve the first paragraph as a meta description. The paragraph must not contain too many transition words and passive voice sentences. Every paragraph must begin with a different word and make sure that each sentence in the paragraph must also be not too long.
Optimize The Images and Make Use of Alt Attributes:
This is very important for your site or blog to load fast when the visitor tries to visit your site and to load fast this is one of the key reason that your images must be optimized.
Always use images that are not too heavy. Because images with enormous size make your web pages load slowly which affect your SEO very badly. Stay away from Jpeg files and try to use Png images for blog articles because they take less space and load fast.
Similarly, lots of people ignore the Alt attributes of images. You have to keep this in your mind that search engine cannot read images they love text and the way they read images is through your alt attributes.
For best SEO results always make sure that your image size is not too big and each image has a relevant alt attribute.
Also, Read How To Write Your First Blog Post.
Making your blog article to rank high in the search engine is not a rocket since when start to write with SEO recommended ways. Always do some research first before start writing on a topic. Produce quality and fresh content so that readers and let the visitors get something new. This way they can bookmark your site to easily catch you for the next time and hence this will make your blog successful to have a significant traffic.